The Spark at Red Bull Erzberg Rodeo

The inception of CrossPlus dates back to the exhilarating atmosphere of the Red Bull Erzberg Rodeo in 2010, the renowned World Extreme Enduro Supreme tournament. Amidst the roaring engines and fierce competition, one of our team members faced a challenge that would ignite a revolutionary idea.

A Problem in Motion

Attending the tournament as a spectator, our team member didn’t have his own motorcycle. This led him to ride as a passenger on a bike that lacked essential passenger footpegs. What seemed like a minor inconvenience quickly revealed a significant gap – the absence of basic equipment crucial for passenger comfort and safety. This wasn’t an isolated incident; many spectators shared the same predicament, highlighting a widespread issue in both sporting events and everyday motorcycling.

From Challenge to Innovation

Determined to address this shortcoming, our team member embarked on a mission to enhance the passenger riding experience. He recognized that the lack of proper footpegs not only made rides uncomfortable but also posed potential safety risks. Fueled by a vision to make motorcycling safer and more enjoyable for everyone, he began conceptualizing an innovative solution to bridge this gap in the market.